Con(ceptual) Artist's Calling Card (Financial Ambitions)
10x12cm digital print on paper, stretcher bars for Imago Mundi.
In the summer of 2015 I was asked to donate a work of art on a 10cm x 12cm canvas in exchange for being in a book. Seeing that the only advantage to me in participating was to 'get my name out there', I decided to streamline the process and include a newly designed business card.
"Imago Mundi is the contemporary art collection composed of thousands of works commissioned and collected by Luciano Benetton involving established and emerging artists from many different countries on a voluntary basis and with no financial ambitions. Each of these artists has created an artwork whose only constraint is the 10x12cm format.
Under the auspices of the Fondazione Benetton Studi Ricerche (http://www.fbsr.it/? ), Imago Mundi is a democratic, collective and global project that looks to new horizons in the name of the meeting and coexistence of expressive diversities, in order to “catalogue” not just the works, but equally the poetics and languages, with a very different approach from that usually seen in museums, be it trend or market driven...
The project site is www.imagomundiart.com"